I have recently left Yahoo! to pursue some personal projects.

This is a good time to recap my six and a half years working at Yahoo!

I joined Yahoo! in November of 2000 (the dot-com crash was almost in full swing, but having recently left college, I was oblivious to it).

My first noteworthy project was conceived two years after I started. It was called SmartSort. It saw the light of day as part of Yahoo! Shopping sometime in 2004 after it won Yahoo!’s Innovation Award (thanks to Koshi and Beach). SmartSort was notable in that it was doing a lot of computation in the browser before AJAX was all the rage.


About the same time, I had started working on an interactive map for Yahoo! Travel. That project went on to become Yahoo! Maps SmartView (don’t ask me; I didn’t come up with the SmartX names). SmartView was one of the first interactive, multiple point-of-interest mapping products on the web.


There is an interesting back story behind SmartView. At the exact time we were launching SmartView, a small company called Where 2 (founded by the brilliant Rasmussen brothers) was trying to raise VC funding. Their deal fell through because of SmartView’s launch. They were however introduced to Google who decided to acquire their company. They went on to develop Google Maps and the rest is history…

After SmartView, I started working on SmartTrip (just kidding). The product I worked on next was called Trip Planner and it was one of Yahoo! earliest in-house vertical social applications. It has held up well.

In mid 2005, I worked for a few months at Google with the Google Maps team (I will save the details for another time).

I returned to Yahoo in the end of 2005 in a new role where I was given a lot of latitude to come up with new ideas and pitch them as projects to the management team. I developed several prototypes, including an early prototype called RSS::Pipes. This project was green-lighted by Jerry Yang and become Pipes. Needless to say, the entire Pipes project was an incredible experience for me on many different levels, both during its design & implementation and the months following its launch. Pipes is now being run by Jonathan Trevor (who developed most of the amazing Pipes Editor).

I will try to condense my learnings into a few points:

  • Aim high, life is too short for anything else.
  • In life, you do what you do, not what you think or say you are going to do.

My new project is called Polyvore.



  1. Wasn’t this why Brickhouse was created for?

    All the best, Pasha!

  2. That’s quite a 6 year run… huge loss for Yahoo! Polyvore is an incredibly creative concept. Looks great so far. Looking forward to seeing more of your innovative work on the web.

  3. Highly inspirational achievements at yahoo and even a bigger inspiration is your willingness to leave your comfort zone in yahoo and step out to pursue new aspiarations with the risk of failure.wish you the best

  4. edward: thanks for your wishes :)

  5. Hi Pasha,

    I doubt you remember me; When you joined Google, you were put on my former team (Blogger) for a few weeks before deciding that Google Maps was a better fit for you. I’m glad to hear you’re doing well and kicking butt!

  6. Sridhar Visvanath says:

    I love the Pipes UI. The concept is different. But I loved the UI more than anything else.
    Continue doing great stuff…Pasha…

  7. I was recommended this blog by my cousin. I am now not certain whether or not this post is written by him as no one else recognise such particular approximately my problem. You are amazing! Thanks!

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  9. You can certainly see your skills in the work you write.
    The arena hopes for even more passionate writers such as you who are not afraid to say how they
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  1. […] Epicenter notes, are the two cofounders of the project, Pasha Sadri, who left to pursue a “personal project,” and Edward Ho, who just joined rival Google. Pipes was the first major release out of Yahoo’s […]

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