Polyvore 2012 Infographic

2012 has been another amazing year of growth for Polyvore (20M monthly UV and 2.3x revenue growth) and the team created a great infographic to share it with the world.

On a personal note, when we started out, we never imagined points like this. It was always heads down and focusing on the next 3 months. Today however, after watching the company grow year over year, I am convinced that Polyvore will continue to grow far beyond. It is all thanks to our amazing team and equally amazing community.

Polyvore Infographic



I have recently left Yahoo! to pursue some personal projects.

This is a good time to recap my six and a half years working at Yahoo!

I joined Yahoo! in November of 2000 (the dot-com crash was almost in full swing, but having recently left college, I was oblivious to it).

My first noteworthy project was conceived two years after I started. It was called SmartSort. It saw the light of day as part of Yahoo! Shopping sometime in 2004 after it won Yahoo!’s Innovation Award (thanks to Koshi and Beach). SmartSort was notable in that it was doing a lot of computation in the browser before AJAX was all the rage.


About the same time, I had started working on an interactive map for Yahoo! Travel. That project went on to become Yahoo! Maps SmartView (don’t ask me; I didn’t come up with the SmartX names). SmartView was one of the first interactive, multiple point-of-interest mapping products on the web.


There is an interesting back story behind SmartView. At the exact time we were launching SmartView, a small company called Where 2 (founded by the brilliant Rasmussen brothers) was trying to raise VC funding. Their deal fell through because of SmartView’s launch. They were however introduced to Google who decided to acquire their company. They went on to develop Google Maps and the rest is history…

After SmartView, I started working on SmartTrip (just kidding). The product I worked on next was called Trip Planner and it was one of Yahoo! earliest in-house vertical social applications. It has held up well.

In mid 2005, I worked for a few months at Google with the Google Maps team (I will save the details for another time).

I returned to Yahoo in the end of 2005 in a new role where I was given a lot of latitude to come up with new ideas and pitch them as projects to the management team. I developed several prototypes, including an early prototype called RSS::Pipes. This project was green-lighted by Jerry Yang and become Pipes. Needless to say, the entire Pipes project was an incredible experience for me on many different levels, both during its design & implementation and the months following its launch. Pipes is now being run by Jonathan Trevor (who developed most of the amazing Pipes Editor).

I will try to condense my learnings into a few points:

  • Aim high, life is too short for anything else.
  • In life, you do what you do, not what you think or say you are going to do.

My new project is called Polyvore.


Pipes Beta

This is my first blog post.

For the past several months, my teammates (ed, jonathan, daniel raffel, kevin) and I have been working on a project called Pipes. It is now live. Since Pipes is all about feeds, I thought that it would only be appropriate if I finally started a blog so that I could produce one too.

I am very excited to see Pipes’ vision resonating with some of the most visionary people on the web. I’d like to think that we pushed some boundarys and I am happy to see both the concept and the execution of Pipes being commented on.

Early on in the development of Pipes we recognized it’s large scope beyond simple processing of feeds. For example, would it not be cool if Pipes could be just as easily be applied to REST web services to allow truely generalized mashups?

Stay tuned for more…

ps: a hello to bradley and caterina, our project sponsors.